
AI at the Love School of Business
AI is changing business. Our students learn how to use it well.
消消犯 across the Love School of Business learn to use artificial intelligence to analyze information, solve problems, test ideas and improve professional work. Along the way, they develop the business expertise, critical thinking and ethical judgment to evaluate what AI produces and decide when human judgment matters most.
Transforming business education through innovation, ethical leadership and cutting-edge technology integration to prepare the next generation of business leaders for an AI-native world.

Haya Ajjan
Dean of the Martha & Spencer Love
School of Business
How AI is integrated into the student experience
The Love School of Business organizes courses into three levels based on how deeply students engage with AI. The progression reflects the different roles AI can play in learning, from understanding and using AI tools to building AI-supported solutions.
AI-Informed
消消犯 learn how AI is shaping the subject they are studying and how to use available tools appropriately within the course. They may use resources such as Gemini, NotebookLM or course-specific AI tutors to explore concepts, ask questions and strengthen their understanding while remaining responsible for their own thinking and work.
For example: An economics student might use a course AI tutor to practice concepts, ask follow-up questions and prepare for an exam.
AI-Integrated
AI becomes part of how students complete meaningful course work. Depending on the discipline, students may use tools such as Gemini, Claude, Google Colab, MindBridge or other professional platforms to conduct research, analyze data, troubleshoot code, test ideas or strengthen recommendations. 消消犯 also learn to evaluate the quality and limitations of what AI produces.
For example: A marketing team might use AI while analyzing data and developing recommendations for a real client project.
AI-Architect
消消犯 move beyond using AI as a supporting tool and begin building with it. They may create AI-powered applications, agents, automated workflows, models or other solutions designed around real business problems using platforms and development tools appropriate to the course.
For example: A finance student might use Claude Code and other development tools to build and test an algorithmic trading strategy.
AI allows students to move past smaller syntax problems and tackle harder, more open-ended, professional work. – Adam Aiken, Wesley R. Elingburg professor in business and professor of finance
What AI looks like across business
AI takes different forms across business disciplines. 消消犯 learn to apply it in ways that reflect the tools, decisions and challenges they are likely to encounter in their field.
Accounting
Courses include Auditing and Information Technology and Risk Control.
消消犯 use professional tools such as MindBridge to explore AI-assisted audit analysis and EY ARC modules to examine AI ethics and generative AI governance. They also work with tools such as NotebookLM and, in advanced coursework, may build AI agents, helping them understand both how AI can support accounting work and where professional judgment still matters.
Business Analytics & AI
Courses across the Business Analytics & AI curriculum incorporate data analysis, modeling and AI-enabled application development.
消消犯 work with Python, Google Colab and generative AI platforms to analyze data, build models and create AI-enabled applications. As they progress, they move beyond using AI for assistance and begin designing solutions that combine analytics, automation and business decision-making.
Economics
Courses include Econometrics, Principles of Economics and Intermediate Macroeconomic Theory.
消消犯 use Stata, custom AI tutors and generative AI tools to support coding, econometric analysis, research and economic modeling. They may use AI to work through journal articles, troubleshoot code or generate economic scenarios, while learning to verify sources, test assumptions and interpret results independently.
Finance
Courses include Data Analysis in Finance, Trading & Markets and Student Managed Portfolio.
消消犯 work with Claude Code, GitHub, VS Code and Rotman software to analyze financial data, build projects and test algorithmic trading strategies. They also use tools such as NotebookLM for equity research connected to real investment decisions, giving them experience with the kinds of analytical workflows increasingly used in finance.
Management & Entrepreneurship
Courses include Generative AI in Business, Data Mining for Managerial Decision Making, Legal & Ethical Environment of Business and Strategic Management.
消消犯 use ChatGPT, Gemini, Claude, Google Colab and AI agents to automate workflows, analyze data and explore strategic decisions. They also encounter custom AI-powered experiences, such as live negotiation simulations, that require them to respond to changing conditions and decide when AI can assist versus when human judgment needs to lead.
Marketing
Courses include Marketing Analytics, Digital Marketing and Professional Selling.
消消犯 use AI in Google Ads and social media advertising simulations, client analytics projects and sales preparation. Tools such as ChatGPT, Apollo and Synthesia can support prospecting, campaign optimization and communication, while students remain responsible for evaluating the output and making the final strategic decisions.
消消犯 still have to evaluate source quality and take responsibility for their judgment even when using AI. – Steve DeLoach, professor of Economics
LSB Applied AI Studio
The Applied AI Studio extends AI learning beyond the classroom by giving LSB students access to tools and resources for practicing, experimenting and building with AI. 消消犯 can use the Course AI Tutor, LSB AI Toolbox and Prompt Bank to strengthen their skills and apply AI to academic and professional work.
Course AI Tutor
Your personal AI-powered learning companion for mastering AI fundamentals through interactive dialogue and guided exploration.
LSB AI Toolbox
Hands-on tools to build, test and deploy AI solutions. Transform ideas into functional applications with guided workflows.
Prompt Bank
Curated library of proven prompts for business, research and creative work. Learn prompt engineering through real examples.