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Sport management teams recognized at Elon Datafest Data Challenge

April 21, 2026

Using proprietary data from Relo Metrics, students evaluated sponsorship performance across leagues, including Formula 1, Major League Baseball, the National Basketball Association, the National Hockey League, the National Football League and NCAA Division I football.

Point of View: Is Betting Rewiring Sports Fandom?

April 3, 2026

David Bockino, associate professor of sport management and author of the upcoming book "Over/Under: An Unexpected History of Sports Betting," reflects on how sports betting is changing fans' relationships with the sports they love.