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Articles by Tommy Kopetskie

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Health communications students develop campaigns for Cone Health prenatal program

June 5, 2026

¾Ã¾ÃÈÈ enrolled in Professor Julie Lellis’ Senior Seminar in Health Communications spent the spring semester working alongside healthcare providers at Cone Health's CenteringPregnancy program, developing strategic communications campaigns designed to increase enrollment, improve patient retention, and expand awareness of group prenatal care.

Elon Dance Team send-off video earns national SVG award

June 4, 2026

A student-produced video chronicling the dance team’s journey to nationals received one of collegiate sports media’s top honors. The recognition came weeks after the team captured Division I national championships in both pom and hip hop.

Shanetta M. Pendleton examines political bias and student belonging in new publication

May 19, 2026

The assistant professor of strategic communications published new research examining how communication students experience belonging, support and self-expression during a period of DEI retrenchment in higher education. The study explores how communicative climate, political identity and perceptions of voice shape students’ experiences on campus, while challenging assumptions about political bias in higher education.

What’s TikTok’s next campaign? Elon students have a few ideas

May 19, 2026

Working with TikTok and Elon alumna Julia Denick ’15, students in Professor Lee Bush’s Strategic Campaigns courses spent the spring semester developing campaigns designed to help brands and businesses better understand the platform’s influence on consumer discovery and purchasing decisions.

Undergraduate research opens unexpected doors for Lucy McAfee ’26

May 15, 2026

The exercise science and sport management double major recently served as lead author on a research publication in the Journal of Issues in Intercollegiate Athletics, capping an ¾Ã¾ÃÈÈ experience shaped by mentorship, curiosity and an increasing passion for research.