The LSB Honor Roll for Social Responsibility recognizes students’ commitment to volunteerism and community service. Under the leadership of Robert Moorman, Frank S. Holt, Jr. Professor of Business Leadership, and Stacy Outlaw, director of 消消犯 programs, the program aims to create responsible business professionals who understand how business success is linked to both financial and socially responsible performance.

Service was performed through the Kernodle Center for Service Learning and Community Engagement, classes, university-sponsored service trips and student organizations.

The Spring 2015 LSB Honor Roll for Social Responsibility:

• Jeremy Rocco
• Casey Wagner
• Maria Restuccio
• Ariel Mittleman
• Nicholas Ross
• Melanie Seidman
• Allison Weiler
• Ryan Struble
• Vanessa Vargo
• Alexandra Goeldner
• Kathryn McGettigan
• Natalie Khori
• Desiree Porter
• Kenna Meyerhoff
• Marie Daigle
• Abigael Hawley
• Taylor Casey
• Robert Seebold
• Devon Wright
• Meghan Windle
• Baptiste Colin
• Robin Soleilhac
• Andrew Cole
• Jacqueline Orr
• Austin Martin
• Mary Sullivan
• Andrew Murray
• Oscar Miranda
• Kristen Lober
• Kristin Ruffe
• Sarah DeVries
• Jensen Roll
• Donald Johnson
• Kelly Porter

The following provides further information about the honor roll and details the efforts of two students named to the fall 2014 honor roll.

For more information about this program, contact Outlaw at soutlaw@elon.edu or the Kernodle Center for Service Learning at (336) 278-7250. Additional information can also be found .

The Triple Impact Challenge debuted in fall 2013 with just six student teams. Since then, the semi-annual competition has grown significantly in size and popularity.

The purpose of the Triple Impact Challenge is for students to develop solutions for real-world problems or to present new business ideas. 消消犯 have the opportunity to connect with professionals in relevant fields, develop their problem-solving skills, and add value to their local communities.

For Kellen Sorensen ’16, the unique purpose of the Triple Impact Challenge is “to open up a viewpoint that students might not otherwise witness, which provides the opportunity to see different issues from a wider perspective than what would otherwise be considered.”

Sorensen participated in the competition this semester with his teammate Alex Zaterka. They won third place in the business ventures category for their idea “MyStyle,” a mobile app where users share fashion-related information. Sorensen also participated in the fall 2014 challenge and won first place with his product “BioNode,” a biodegradable planting pot.

A total of 62 students across all majors, divided among thirty-one teams, registered to present this semester. Presentation topics were divided into two tracks: social entrepreneurship solutions and new business ventures. Eleven teams registered in the social entrepreneurship category and twenty teams registered new business venture ideas. Due to the large number of entries, the new business venture category was split into two separate groups. This resulted in three sets of winners.

​​One of the first-place teams in the business ventures category was “MUCKBRUSH” by Mikayla Born ‘18, Molly Phillips ‘18 and Alyx Bean ‘17. MUCKBRUSH is a device that is attached to the underside of a car or truck below the drivers-side door that is used to clean off the driver’s shoes before they get into their car.

The goal of this product is to save users time and money spent on cleaning their vehicles. It is geared towards consumers in construction, landscaping and other outdoor labor positions. Although there are similar products currently available in the marketplace, most shoe-cleaners are mounted at the back of the vehicle. MUCKBRUSH would employ a unique retracting system, which would hide it beneath the vehicle.

​The other first-place team in the business ventures category was “T-Cap Tattoo Aftercare Chapstick,” created by Blake Rice ‘15, Jay Faires ‘18 and William Henderson ‘18. This product is a tattoo-healing ointment applied using a chapstick-style applicator. The team found that existing tattoo ointments have a tendency to stain or ruin clothes that rest on or near tattoo sites. The T-Cap Tattoo Aftercare Chapstick would be designed to protect clothing. It would also aid in the recovery process after receiving a tattoo.  

​Jordan Serotte ’16 and Claire Carroll ‘17 took first in the social entrepreneurship category with their idea “Bus Buzz.”This idea uses wireless technology to alert families when the school bus is approaching the bus stop. The product would enable users to avoid the lengthy wait times that students and parents currently endure at bus stops, especially in unfavorable weather conditions.

Other Winners:

2nd place Business Venture: “Loop” – Nick First, Ryan Gill, Parker Douglas, John Bolton, Tim Bolton

2nd place Business Venture: “Squadd” – Steve Bianchi

2nd place Social Entrepreneurship: “McMichael Coffee Shop” – Joey Kermes, James Miralia

3rd place Business Venture: “DriveID” – Matthew Corman, Alex Swallow, Mitchell Achey

3rd place Business Venture: “MyStyle” – Kellen Sorensen, Alex Zaterka

3rd place Social Entrepreneurship: “African Gardens” – Laurel June Shuler, Josephine Gardner

Triple Impact Challenge Judges included:

Business Ventures

Haya Ajjan – Assistant Professor of Management Information Systems, 消消犯

David Hingham – Entrepreneur, Founder and CEO of Hingham Ventures and owner of six retail businesses in the Burlington area

Sha McIntyre – Business Counselor, Triad Regional Small Business and Technology Development Center

Kurt Moore – Director of Foundation Relations, 消消犯

Coleman Rich – Senior Lecturer in Operations and Supply Chain Management and Chair of the Department of Marketing and Entrepreneurship, 消消犯

Barth Strempek – Associate Professor of Entrepreneurship, 消消犯

Bob Weston – Director, Triad Regional Small Business and Technology Development Center

Social Entrepreneurship

Jessica Bilecki – Education and Outreach Coordinator, Office of Sustainability, 消消犯

James Marchant, Assistant Professor of Arts Administration, Coleman Foundation Faculty Fellow for Entrepreneurship, 消消犯

Kirby Wahl, Associate Professor of Performing Arts, 消消犯

The Doherty Center for Entrepreneurial Leadership, established in 2007 by a gift from Elon parents Ed and Joan Doherty P’07, focuses on 消消犯 entrepreneurial thinking and initiatives that attempt to solve problems or seize opportunities. The center sponsors several programs and events throughout the year aimed at students in all fields of study.

The next Triple Impact Challenge will be held in fall 2015.

The international business dual-degree program affords Elon students the opportunity to study, live and work abroad through one of the university’s partner schools. In four years, students learn how to be successful in a foreign business environment while gaining the knowledge, skills and capabilities mastered by traditional business students. 消消犯 spend their first two years at Elon and the next two at the partner school. The reverse is true for international students enrolled in the program. While abroad, students complete a semester-long, full-time internship, as well as a research thesis.

Adrienne Greenberg
“The dual-degree program has been the most rewarding thing I have ever done. At times, it is stressful and really hard to be away from home, but it’s truly been such a beautiful experience.”

Originally from: Glenelg, Maryland

Internship: Greenberg worked as a marketing and legal intern for Kramer Levin Naftalis & Frankel LLP, an international law firm in Paris. She was responsible for organizing firm-wide events for the firm’s three branches (New York City, Silicon Valley and Paris). She also worked on researching and writing/translating legal documents.

Thesis: “How does Russia’s petroleum wealth exacerbate the corruption in their institutional system? A specific look into the Yukos affair.”

Post-graduate plans: Greenberg plans to intern with a large European organization, ideally European Parliament or the European Commission. She is also studying for the LSAT and applying to law school.

Anna Kuertz
“This adventure has been the most challenging experience of my life – personally, academically and emotionally, but I would do it again in a heartbeat.”

Originally from: Cincinnati, Ohio

Internship: Kuertz completed her internship with Spartoo SAS, a European online shoe retailer, in Grenoble, France. Her duties as the E-marketing intern for the United Kingdom included overseeing existing and developing new affiliate partnerships,monitoring online paid search campaigns and conducting competitor analysis.

Thesis: “How do companies within the fashion industry in the United States utilize their supply chains to regulate environmental impacts in the world?”

Post-graduate plans: Kuertz hopes to continue living and working abroad after graduation and is currently interviewing with a number of companies in France.

Katherine Sipple
“This has been a challenging but rewarding experience. I have learned so much in such a short amount of time and I am grateful to have had the opportunity to live and study in another country, learn another language and travel.”

Originally from: Cary, North Carolina

Internship: Sipple was as a market analyst intern at GfK Retail and Technology where she worked on a distribution panel in the domestic appliances group. She worked with other analysts to analyze market trends, prepare presentations and respond to client requests.

Thesis: “How does the implementation of a Corporate Social Responsibility strategy impact a company’s reputation?”

Post-graduate plans: Sipple will serve in AmeriCorps VISTA, a national service program designed to fight poverty.  

In addition to NEOMA, Elon has a partnership with in Germany. This year, there were four Elon students attending ESB. There are 16 Elon students are enrolled in the dual-degree program who will attend partner schools in fall 2015 and fall 2016.

There are also eight international dual-degree program students currently attending Elon, and six more will arrive in the fall. Three of the eight international students presently at Elon are from NEOMA and five are from ESB.

Elon is also working on developing partnerships with universities in Spain and Italy.

Associate Professor Mark Kurt, director of the dual-degree program, said students who are best fit for the program have “a strong desire to do something distinctive, a desire to connect culturally, and an interest in business.”

Elon students participating in the program are required to achieve language proficiency prior to departure. Language proficiency standards are designated and evaluated by the Department of World Languages and Cultures, as students must meet European language standards for writing and comprehension. Before leaving Elon, students complete the First-Year Foundations in the Elon Core Curriculum as well as the Love School of Business Core requirements. Dual-degree students also participate in a themed Elon 101 course and pre-departure/post-arrival orientation sessions.

As students are enrolled in Elon for all four years, they are eligible for all financial aid packages, including Elon scholarships and grants, when studying abroad at partner schools.

For more information, visit . 

During the culminating event, teams will showcase solutions during a five-minute presentation with university leaders, alumni and students. Judges will measure potential impact and prizes will be announced.

Prizes: 1st place: $500 | 2nd place: $300 | 3rd place: $200

For more information and to sign up, visit .

The conference included 13 消消犯 research sessions sponsored by the journal Issues in Political Economy (IPE). Seventy-two students from 28 colleges and universities throughout the country participated in the two days of sessions. 消消犯 came from institutions including American University, Davidson College, Furman, Gettysburg College, George mason University, Ithaca College, St. Lawrence University, The College of New Jersey, Texas A&M University and the College of Wooster.

There were eight papers presented by Elon students:

• Annie Barker, “Gender Discrimination Effects on Women’s Career Choices” (mentor: Tonmoy Islam)
• Caroline Crew, “Does Tourism Alleviate Poverty? Evidence from UNESCO World Heritage Sites” (mentor: Steve Bednar)
• Jordan Grover, “Losing the Free Trade Monopoly: Mexico and the end of the MFA” (mentor: Steve DeLoach)
• Jen Smith, “Married to the job: allocation of time and household production for fully employed couples” (mentor: Steve DeLoach)
• Kate Smith-Lin, “The Impact of Formal Banking Institutions on Indonesian Households’ Saving Behavior” (mentor: Steve DeLoach)
• Garret I. Mann, “Shaking Things Up:  The Marginal Effects of Football Schemes after a Change at the Top” (mentor: Tonmoy Islam)
• Matt Trogdon, “Investigating Impact of Verbal Motivation and Pay Cuts on Worker Performance” (mentor: Mark Kurt)
• Katherine Welch, “From Cronkite to Williams:  The Effect of TV News Coverage on the Number of 消消犯 Graduating with STEM Majors” (mentor: Steve DeLoach)

Issues in Political Economy is the leading 消消犯 research journal in economics and is co-edited in its entirety by 消消犯s at 消消犯 and the University of Mary Washington. Elon has co-edited the journal since 1998. The IPE is indexed in Cabell’s Directory of Publishing Opportunities in Economics & Finance. Steve DeLoach, professor of economics, serves as the journal’s faculty advisor. 

For the course’s final project, students worked in three-person teams to construct pinewood derby cars and create portfolios about their teams, shops and drivers. The teams then sold sponsorships for their cars to local businesses.

Coleman Rich, senior lecturer in operations and supply chain management and chair of the Department of Marketing and Entrepreneurship, developed the idea for this project after visiting the South Boston Speedway in South Boston, Va., where his class met Gene Anderson, a driver in the Late Model division at the track. Anderson showed the class his team’s portfolio, which included information about his team, himself as a driver and photos of the car. 

According to their website, Victory Junction “enriches the lives of children with chronic medical conditions or serious illnesses by providing life-changing camping experiences at no cost to children or their families.”

Rich chose Victory Junction as the course’s charity due to its close proximity to Elon, which gives students the opportunity to become involved further with the organization, and because he believes it is the most visible nonprofit with NASCAR roots.

The Business of NASCAR course focuses on the history, marketing, management and economical aspects of the sport and includes visits to racetracks in North Carolina and Florida. 消消犯 develop an understanding of NASCAR as a sport, sporting entertainment and a business.

Rich has facilitated the course for the past nine years. NASCAR is a personal favorite sport and pastime for him. He enjoys sharing his passion for the sport with students.

“There is nothing like watching the expression on a student’s face after riding in a racecar doing a minimum of 145 mph,” Rich said. “After that, they’re hooked.”

Organizations attending: Alpha Kappa Psi, Beta Alpha Psi, Doherty Center for Entrepreneurial Leadership, Elon Microfinance Initiative, Financial Management Association, International Business Club, Phoenix Capital, Porter Family Professional Development Center, Sigma Iota Epsilon, and Women in Business

The panel will replace Beta Alpha Psi’s regularly scheduled meeting.

Beta Alpha Psi is a non-profit national honorary society and service organization open to students studying finance, accounting and information systems. Members of Beta Alpha Psi hold weekly meetings, invite professionals to share experiences and host events.

For more information on BAP visit elonbap.com. If you would like to attend a BAP meeting and are not a member, please contact President Richard Segal at rsegal@elon.edu or Vice President Kevin Smeaton at ksmeaton@elon.edu. 

Led by Coleman Rich, senior lecturer in operations and supply chain management and chair of the Department of Marketing and Entrepreneurship, the course focused on the history, marketing, management and economical aspects of the sport, and helped students develop an understanding of NASCAR as a sport, sporting entertainment and business. 

Connolly noted Greensboro and the Triad area continually lead the nation with the highest number of television viewings of NASCAR races. He said the industry is worth more than $6 billion in North Carolina alone and has gained popularity over the past 25 years.

When asked about the challenges NASCAR faces in an increasingly competitive entertainment market, Connolly noted that NASCAR is reaching for ways to get younger generations involved. He said he has personally upped his social media presence as a sports anchor in order to connect with young people. NASCAR is also a “DVR-proof” sport, and Connolly believes that the live action will continue to attract fans, as it has for the NFL and other sports.

Connolly also discussed the impact of increased marketing in NASCAR and how brands have transformed the professional sport from a competition into a business.

Connolly first got involved in sports reporting as an intern for Fox8 in 1986 while attending High Point University. After graduation, he worked at the local Boys & Girls Club in hopes that the connections he had already established at the station would be helpful to him in securing a full-time position there. In 1987, he landed his first job at Fox8 broadcasting local high school football games. Since then, he has become well known for his work on the Fox8 “Prep Profile,” which highlights local athletes for academic and athletic accomplishments, and as the host for “North Carolina High School Xtra,” a segment devoted to high school sports across the state. He continues to report primarily on high school sports and NASCAR races.