Lucinda Austin, an assistant professor in the School of Communications, co-authored a published article titled "How publics respond to crisis communication strategies: The interplay of information form and source" for Public Relations Review.
According to the manuscript’s abstract, the article completed an experiment with 162 college students to evaluate the social-mediated crisis communication model. “As part of a series of studies testing the SMCC model, this study focuses on two of the SMCC model’s components: the effects of crisis information form (traditional media, social media, and word-of-mouth) and source (third party and organization) on publics’ acceptance of crisis response strategies and publics’ crisis emotions.”
The paper will be published in November, but it is available now online .
Austin wrote the paper with colleagues from the University of Maryland and Virginia Commonwealth University. Austin began ¾Ã¾ÃÈÈ in Elon’s School of Communications this semester, after having just earned her Ph.D. from the University of Maryland last year. She teaches courses in strategic communications.