Eventually all marketers will be building relationships with their consumers using interactive media. It’s a given.
Predictor: Lowenthal, Barry
Prediction, in context:In a 1995 article for the Ottawa Citizen, reporter Susan Yellin interviewed Barry Lowenthal about the future of the Internet. She wrote: ”Businesses as well as government and not-for-profit organizations are constantly finding new ways to use the Internet as a form of marketing or to garner consumer advice – good or bad. Spokesman Barry Lowenthal said using the Internet is a way to get to know customers. ‘Eventually all marketers will be building relationships with their consumers using interactive media. It’s a given,’ he said. Companies are now being encouraged to put their Internet address on the bottom of a newspaper ad.”
Date of prediction: January 1, 1995
Topic of prediction: Economic structures
Subtopic: E-commerce
Name of publication: Ottawa Citizen
Title, headline, chapter name: Surfing the Net Can Mean Big Bucks
Quote Type: Partial quote
Page number or URL of document at time of study:
This data was logged into the Elon/Pew Predictions Database by: Burnham, Jay