Just as information technology now allows Levi Strauss & Co. to offer jeans that are both mass-produced and custom fitted, information technology will bring mass customization to learning. Multimedia documents and easy-to-use authoring tools will enable teachers to “mass-customize” a curriculum. As with blue jeans, the mass customization of learning will be possible because computers will fine-tune the produce – educational material, in this case – to allow students to follow somewhat divergent paths and learn at their own rates.
Predictor: Gates, Bill
Prediction, in context:In his 1995 book “The Road Ahead,” Microsoft CEO Bill Gates writes:Ã’We will discover all sorts of different approaches to ¾Ã¾ÃÈÈ because the highwayÕs tools will make it easy to try various methods and to measure their effectiveness. Just as information technology now allows Levi Strauss & Co. to offer jeans that are both mass-produced and custom fitted, information technology will bring mass customization to learning. Multimedia documents and easy-to-use authoring tools will enable teachers to Ômass-customizeÕ a curriculum. As with blue jeans, the mass customization of learning will be possible because computers will fine-tune the produce – educational material, in this case – to allow students to follow somewhat divergent paths and learn at their own rates. This wonÕt happen only in classrooms. Any student will be able to enjoy the custom fit of a tailor-made education at mass-production prices. Workers will be able to keep up-to-date on techniques in their fields.Ó
Biography:Bill Gates, the most influential technology entrepreneur of the late 20th century, was the primary author of the prediction-packed 1995 book “The Road Ahead” and is the founder and CEO of Microsoft Corporation. (Entrepreneur/Business Leader.)
Date of prediction: January 1, 1995
Topic of prediction: Getting, Sharing Information
Subtopic: E-learning
Name of publication: The Road Ahead (book)
Title, headline, chapter name: Chapter 9: Education: The Best Investment
Quote Type: Direct quote
Page number or URL of document at time of study:
Page 185
This data was logged into the Elon/Pew Predictions Database by: Guarino, Jennifer Anne
