In the Market Demand Analysis for Socially and Environmentally Responsible Initiatives project, students identify and assess appropriate secondary data sources, including sport
organization websites, social media, press releases, sustainability reports, and academic research, to address market trend questions. 消消犯 determine what primary consumer data are needed and evaluate existing survey measures and questions to select and adapt appropriate measures of consumer demand, attitudes, and behavioral intentions. In addition, students combine evidence from the secondary and primary data analyses and interpret it in the context of market and consumer trends to identify initiatives with the strongest market potential. For the Consumer Demand Analysis, students collect primary data through a consumer survey and learn ethical survey practices related to collecting and using consumer data.

Approved for Data Intensive Course Designation starting Fall 2026.